Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising
Foued Sabbagh
Foued Sabbagh, Finance and Development, Faculty of Law and Economics and Politics Sciences/University of Sousse, Erriadh City, Tunisia.
Manuscript received on 08 May 2021 | Revised Manuscript received on 25 May 2021 | Manuscript Accepted on 15 June 2021 | Manuscript published on 30 June 2021 | PP: 23-31 | Volume-1 Issue-3, June 2021 | Retrieval Number: 100.1/ijdcn.B5004021221 | DOI: 10.54105/ijdcn.B5004.061321
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© The Authors. Published by Lattice Science Publication (LSP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.
Keywords: Electronic Marketing, Social Media, Campaign Management, Promotion, Electronic Advertising.
Scope of the Article: Social Networks