Email Marketing: The Most Important Advantages and Disadvantages
Foued Sabbagh
Foued Sabbagh, Finance and Development, Faculty of Law and Economics and Politics Sciences/University of Sousse, Erriadh City, Tunisia.
Manuscript received on 14 May 2021 | Revised Manuscript received on 22 May 2021 | Manuscript Accepted on 15 June 2021 | Manuscript published on 30 June 2021 | PP: 32-40 | Volume-1 Issue-3, June 2021 | Retrieval Number: 100.1/ijdcn.B5005021221 | DOI: 10.54105/ijdcn.B5005.061321
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© The Authors. Published by Lattice Science Publication (LSP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper focuses primarily on the role of Email marketing and E-commerce. Email marketing is one of the most modern means and marketing methods in the world. The modern information and communication technologies also facilitate the circulation and sending of electronic messages with the highest quality and accuracy. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally. However, despite the benefits of Email marketing, there are also many negatives that constitute a real obstacle to promotion and marketing via this messaging system. This study focuses on discussing the most important advantages and disadvantages of Email marketing and analyzing the success factors of this marketing by avoiding these disadvantages and benefiting all these advantages.
Keywords: Email Marketing, Advantages, Disadvantages, Marketing Campaigns, Factors of Success
Scope of the Article: Social Networks